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Serving The Public Interest Without Fear Or Prejudice
Newsroom Magazine's principal mission is to credibly and responsibly inform readers about the world in which we live.
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Federal Trade Commission Takes On Fake News Sites
The Publisher
Published: Wednesday January 4, 2012 1:00 pm EDT
Article Length: 729 Words
Reading Time: 3 Minutes
The complaint alleges that the defendants hired affiliate marketers who used fake news websites to promote the defendants’ products. The fake news websites used domain names that appear to be objective news or health sites, such as channel8health.com, dailyhealth6.com, and online6health.com.
FTC News Release
Washington

What Ought Be Government’s Role In Policing Journalism?
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Journalism is under attack today by forces unimaginable as recently as a decade ago. Deregulation of broadcasting has all but ended responsible news and information delivery to most American homes. The migration of newspaper advertisers to the Internet has crippled, or ended dozens of once profitable American newspapers. Yet the flow of information online remains so prolific that it generates significant advertising revenue.
The problem is that there is so much junk-news, pseudo news and fictional news online that what free citizen electors must know to reign-in government and institutions goes largely unreported in favor of what’s profitable. Technology and economics have thus changed the journalistic landscape in ways that have effectively removed gatekeepers ( experienced journalists, critical editors, responsible publishers ) from news-gathering and reporting.
The result has been a substantial collapse in journalistic quality in the face of exponential growth in pseudo-news, junk-news and fiction as if news in most, but not all, electronic media.
Now comes the Federal Trade Commission to the rescue.
Newsroom Magazine recently published FTC Shuts Down Fake News Sites — an article that describes how the FTC shut down a drug marketing operation that made itself appear legitimate by way of what the FTC says are ‘fake news websites’. If you were hoping the FTC had shut down Fox News, or CNN, or one of thousands of political sites that proffer opinion as if news, or engage in compulsive behavior farming, you’ll be disappointed.
What was it, we wondered, that made the FTC certain the sites they closed down were any different than thousands of other online publications claiming to be news driven? Since we have not seen the content proffered by any of the ‘fake news’ sites, we cannot judge whether their content was better or worse that what is proffered by most every television station as ‘news’.
What’s proffered as television news is so doctored for profitability that it rarely meets any standard for critical thinking or analysis. Which channels, we wondered, might the FTC be thinking of shutting down? Or, are the wealthy and powerful exempted from government intrusion in broadcasting in the same way it has been in banking, finance and insurance?
There are some questions we’d like to ask the FTC lawyers. What model did the FTC use in defining what is real news and what isn’t? If they don’t have such a model we’d suggest The Journalist Code Of Ethics published by the Society Of Professional Journalists.
Did the FTC apply a clear definition of journalism, or did the they apply rigorous standards and ethics supported by some online publishers?
In it’s glee to shut down sites that allegedly proffered ‘fake news’ the FTC failed to identify it’s standards for what constitutes legitimate, probative, credible and relevant news. The FTC instead published it’s theory on deciding whether a site claiming to be a news site is, or isn’t legitimate.
This raises two critical questions. When is it the business of government to decide what’s ‘fake news’ and what’s ‘credible news’, or ‘probative news’, or ‘relevant news’ ?
We don’t think that time has come.